Why GoldKit™ is your best choice

In this day and age, just about anyone can put together a Web site that looks suspiciously like ours and makes a business appear to be something it’s not. But what almost none of these “copycat” competitors has are Goldkit™’s nearly twenty years of industry and service experience, ten-plus years of good standing with the Better Business Bureau, and thorough customer understanding that comes with paying out millions of dollars to hundreds of thousands of satisfied customers, many of whom return to Goldkit™ again and again.

Copycat Web sites are designed to look impressive and say all the right things. The true picture of a company, though, is what’s behind its Web site. For a far more accurate picture of a company, ask yourself the following questions:

• Is the company just a pawn shop in disguise?
• For how long has the company been offering online
    cash-for-gold services?
• Does the company belong to any associations?
• Does the company have an adequate staff of skilled
    professionals?
• Does the company supply free, secure, and insured shipping
    materials?
• Does the company maintain a package tracking system?
• Does the company have an anti-money laundering program?
• Is the company’s privacy policy monitored by a third-party
    company?

1. Is the company just a pawn shop in disguise?
While many of our competitors are simply pawn shops made to look a whole lot “nicer” on the Web, GoldKit™ is most definitely not a pawn shop. Online pawn shops often require some personal financial information from customers which can put the customer at risk for identity theft. Pawn shop customer service, if any, is often cold and impersonal. And, while many states have different pawn shop regulations, some online pawn shops can sidestep those regulations and engage in harmful business practices. At GoldKit™, there’s never any need to sacrifice your comfort, privacy, or financial security. We provide warm, friendly service from experienced professionals you can trust. We will never request financial information from you. And safeguards are in place to ensure that any information you give us is extremely secure.

2. For how long has the company been offering cash-for-gold services?
A key factor in determining whether you should do business with a company is how long the company has been buying gold for cash. Companies offering cash-for-gold services for less than a year often lack the experience to understand how to run the business efficiently and best serve its customers. We at GoldKit™ have nearly 20 years of cash-for-gold services under our belt; our decades of experience have helped us to set up a system of checks and balances that will best serve our clients’ interests by providing the fast, free, and friendly service our many thousands of satisfied customers seek.

3. Does the company belong to any associations?
Have you noticed the “BBB” logo on our Web site? We display it to let folks like you know that we are members of the Better Business Bureau, and have been meeting all the bureau’s membership standards for over ten years. This means, among other things, that we have a satisfactory complaint-handling record with the bureau; we work hard to ensure our customers’ satisfaction by honoring what we promise, answering questions, and resolving customer complaints in a quick and responsive way; we advertise truthfully; and we do not say unreliable or misleading things on our Web site. Companies in good BBB standing will proudly display the BBB and other industry compliance logos prominently on their sites. Not seeing any BBB or other logos on a competitor’s site? Could be cause for concern.

4. Does the company have an adequate staff of skilled professionals?
No matter how fancy its Web site is, a company is only as good as its worst employee. Companies with few trained or many unskilled staff members are far less likely to have the resources, know-how, or motivation to meet their customers’ needs. We, on the other hand, maintain a staff of 33 hand-selected professionals, each with demonstrated scrap metal and customer service expertise—a number of whom are bilingual—to provide all GoldKit™ customers with the fast, free, and friendly service we feel every customer deserves. We’ve also extended the hours of our toll-free customer service line at 1-800-538-8188 so you’ll have even more opportunities to speak to a real person and ask away without worrying about your phone bill!

5. Does the company supply free, secure, and insured shipping materials?
Several of our competitors have created mailing packages that look like the GoldKit™, but fail to provide the more costly safeguards like our state-of-the-art materials, reliable tracking system, and insurance. Would you be comfortable sending your valuables to someone you didn’t know with nothing more than a shipping label and no mention of package safety, tracking, or insurance? We didn’t think so. That’s why we developed the GoldKit™, our exclusive, specially-designed mailing kit for sending your scrap gold safely and securely through the US Mail. From bar-coded tracking form to polymer safety bag to DuPont Tyvek mailing envelope, we provide all our customers with free, superior, self-insured packaging materials for the safe and secure transport of their valuables to us. But beware of imposters!

6. Does the company maintain a package tracking system?
Some of our competitors may claim to have a system in place for supervising your scrap gold once the company receives it. But is this “system” ever fully explained? Does the company employ state-of-the-art package tracking tools? At GoldKit™, our seamless package tracking technology with automated bar code entry ensures that the contents of every GoldKit™ we receive are checked in, weighed, recorded, and tracked throughout the assessment process. As a result, the valuables in our custody are entirely trackable and exceptionally secure.

7. Does the company have an anti-money laundering program?
Federal law requires that every company engaged in the jewelry-buying business have an anti-money laundering (AML) program to deter terrorist activity. Any company not having such a program is subject to significant penalties and sanctions. Thus, to avoid putting you and your valuables at risk, you should ask any company you’re considering doing business with for proof of its AML program and the date the program was established. GoldKit™’s AML program is published, accepted, and audited as required by federal law.

8. Is the company’s privacy policy monitored by a third-party company?
These days, companies need to do more than simply publish a privacy policy on their Web site. If you look at any established company today, its privacy policy is reviewed and monitored by another company, such as TRUSTe. We are proud to be acertified licensee of the TRUSTe® Privacy Seal Program, meaning that the privacy statement and practices of GoldKit™ have been reviewed by TRUSTe and found to be in compliance with government and industry guidelines concerning the use of customers’ personal information.

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